We are neonectar, the only in-flight retailer born from the airline industry, empowering emerging airlines to grow ancillary revenues and enhance passenger satisfaction with tailored onboard programs and AI-driven solutions.
For too long, emerging airlines lacked access to outsourced retail-on-board and tailored solutions. We’re changing the game—unlocking untapped revenue potential, driving sustainable growth, and future-proofing ancillary revenue streams. We empower airlines to develop smarter strategies and implement clear, actionable plans that maximize onboard retail success.
We fix the inefficiencies holding airlines back, from limited data insights and outdated tools to fragmented processes and missed operational opportunities. By transforming every element of in-flight retail, we create a unified ecosystem. Using advanced analytics and tailored strategies, we enable streamlined operations and sharper decisions, ensuring no opportunity is left untapped.
We bring over a decade of airline retail expertise and a proven track record of managing some of the most successful onboard programs, delivering tailored solutions—from fully outsourced models to SaaS tools—that drive measurable results and unlock new revenue opportunities.
At neonectar, we redefine in-flight retail by empowering airlines to unlock new revenue streams and enhance operational efficiency. Our tailored solutions are designed to meet the unique challenges of emerging airlines, enabling them to thrive in a competitive market. Whether through our fully outsourced smart buy-on-board programs or our AI-powered SaaS platform, we deliver seamless operations, data-driven insights, and superior passenger experiences, driving sustainable growth and future-proofing your business.
A complete, end-to-end solution tailored for emerging airlines. We manage every aspect of in-flight retail, from supply chain logistics to onboard sales execution, ensuring seamless operations and optimized results. Our approach allows airlines to focus on their core business while we handle everything behind the scenes—driving ancillary revenue, reducing complexity, and delivering a superior passenger experience.
A modular SaaS platform designed to transform in-flight retail. By integrating advanced solutions for operational efficiency, product strategy, supply chain optimization, and actionable insights, Hive empowers airlines to unlock untapped revenue, streamline processes, and deliver a smarter, data-driven approach to onboard retail. Powered by AI and machine learning, it ensures sustainable growth and future-proof performance.
With exclusive access to strategic partners, we provide tailored solutions across payment systems, supply chain, and logistics. Leveraging an extensive network that extends beyond in-flight retail, we connect airlines with the right partners, spanning onboard equipment to curated product selection. With deep industry expertise, we craft strategies that optimise retail performance, enhance crew operations, and embed sustainability into every decision.
From pre-order to onboard sales, we deliver a comprehensive cabin digitalization solution.
Whether seamlessly integrating with your existing systems or utilizing our strategic partnerships, we provide EPOS, in-seat ordering, and robust back-end retail management platforms. With full-service support across hardware, software, and payment processing, we offer adaptable solutions to position neonectar as the Merchant of Record or support the airline through our platform. Built with crew in mind, our intuitive UX simplifies workflows and provides detailed sales performance insights, ensuring a smooth and efficient onboard retail experience.
From supply chain to in-flight operations, we bring clarity and cohesion to the backbone of your retail program, ensuring the foundation for success.
By defining where supply chain ends and operations begin, we eliminate overlaps and inefficiencies, safeguarding profitability and performance. With precise structuring, we ensure seamless alignment between ground logistics and crew sales, enabling effective stakeholder management and enhancing coordination at every step.
The traditional B2B2C model has evolved. In programming terms, == signifies equivalence—but in retail, 3C represents something greater: Customer, Crew, Commercial.
We craft bespoke product ranges tailored to every airline’s identity, blending data insights and regional expertise to captivate customers and enhance satisfaction. Adapting seasonally and responding to demand, our ranges include special promotions and event-driven deals. With precise pricing, promotions, and product bundling, we balance revenue with profitability, deploying dynamic pricing where in-seat ordering technology is available. By empowering crews with actionable insights and focusing on commercial performance, we uncover growth opportunities while embedding sustainability into every decision—from sourcing to packaging and waste management.
Our approach empowers crews with four essential elements—data, digital tools, dynamic engagement, and experiential learning. We rewrite the playbook for inflight, unveiling a new era in the relationship between customers and sales.
By transforming workflows with intuitive digital tools and providing data-driven insights, we give crews the clarity to make smarter decisions and act with precision. Dynamic engagement strategies inspire ownership and purpose, connecting crew efforts to measurable success. Experiential learning ensures every crew member is equipped with practical skills and confidence, turning inflight retail into a seamless, impactful experience for passengers.
Our proprietary, modular, AI-powered SaaS platform, transforms inefficiencies into streamlined operations and turns static offerings into dynamic, passenger-focused experiences. Say goodbye to outdated systems and hello to a smarter, more agile future that keeps your onboard operations buzzing.
From crafting the perfect product range to optimizing last-mile operations, every decision is designed to boost revenue, delight passengers, and pave the way for a greener future.
The Vision: Your single source of truth for in-flight retail
Pain Points: Ends inconsistency across suppliers, SKUs, airline operations, and beyond
How it works: Cleans, standardizes, and connects the dots
What you get: Decisions fueled by reliable data
The Vision: Real-time visibility into retail performance
Pain Points: Ends delayed reporting and insight gaps
How It Works: Powers interactive dashboards and trend analysis
What You Get: Live and pro-active actionable intelligence to optimize flights
The Vision: Build a tailored product mix that maximizes revenue and aligns with passenger demand
Pain Points: Eliminates guesswork in product selection and ensures strategic alignment with passenger demand
How It Works: AI-driven forecasting, trend analysis, competitor benchmarking, demographic insights, and regulatory compliance
What You Get: A dynamic, profitable assortment optimized for seasonality, market penetration, and operational feasibility
The Vision: Ensure the right products are always available where and when they are needed
Pain Points: Prevents stockouts, overordering, and inefficiencies in supply chain management
How It Works: AI-powered demand forecasting with promotion planning, dynamic replenishment, inventory flow optimization, and risk monitoring
What You Get: Leaner inventory, reduced waste, improved cash flow, sustainable operations, and consistent product availability onboard
The Vision: Leverage dynamic tracking and optimization of barset usage to balance efficiency, cost, availability, and sustainability
Pain Points: Resolves inefficiencies in static barset practices, reduces operational costs, and optimizes resource utilization
How It Works: AI-powered adjustments for barset usage, intelligent inventory planning, and operational optimization
What You Get: Streamlined operations, maximized resource utilization, and improved flexibility to adapt to real-time demands-delivering measurable value
The Vision: Transform your pricing and promotion strategies with AI-driven intelligence for maximum revenue impact
Pain Points: Resolves static, manual pricing inefficiencies and introduces dynamic, intelligent strategies tailored to passenger demand
How It Works: Utilizes AI to calculate optimal pricing, design effective promotions, and implement revenue-maximizing strategies
What You Get: Increased passenger spend, smarter promotions, enhanced profitability, and improved customer satisfaction through personalized, value-driven offers
The Vision: Equip your crew with the tools and insights needed to drive onboard retail success
Pain Points: Resolves delays in data access, miscommunication, and lack of engagement by providing timely insights, integrated communication tools, personalized training, and performance-driven incentives
How It Works: Combines real-time sales dashboards, passenger insights, performance tracking, and dynamic engagement tools to empower crew
What You Get: Confident, informed crew delivering exceptional service, enhanced passenger satisfaction, and higher sales
The Vision: Help your airline achieve sustainability goals while maintaining retail performance
Pain Points: Resolves regulatory pressures, eco-conscious passenger demands, and inefficiencies in resource management
How It Works: Builds the foundation for tracking environmental impact, reducing waste, and integrating sustainable practices into operations
What You Get: Measurable reductions in carbon footprint, optimized resource usage, and alignment with sustainability regulations
At the core of Hive is a powerful AI agent-an intelligent force that orchestrates workflows, anticipate needs, and drives strategic execution.
It seamlessly connects data, insights, and automation to create a self-optimizing retail ecosystem, boosting efficiency and redefining the passenger experience.
Hive's subscription model is a fully modular SaaS, allowing you to pay only for the modules you use. With clear pricing and no hidden complexities, it gives you the flexibility to scale, adapt, and optimize your in-flight retail on your terms-delivering real business impact.
Break free from outdated models. Unlock new revenue streams, optimize every flight, and create seamless passenger experiences. Whether you’re ready for smart outsourced retail or AI-powered transformation, we’ll make it happen.
Let’s Talk. Let’s Transform.
Explore how neonectar is transforming in-flight retail with smart outsourcing and AI-driven optimization. Learn how we help airlines unlock new revenue streams, enhance efficiency, and elevate the passenger experience.
Neonectar is a next generation in-flight retail innovator, founded by airline industry professionals to redefine the onboard sales space. We combine AI-driven insights with fully outsourced retail solutions, helping emerging airlines unlock new revenue streams, optimize operations, and enhance the passenger experience—all without the overhead of traditional models.
We redefine in-flight retail by turning it into a data-driven science, eliminating inefficiencies and replacing heavy, costly structures with a lean team of AI and analytics experts. Traditionally, outsourcing was out of reach for emerging airlines because large providers operated with rigid, high-cost models that smaller carriers couldn’t sustain. We remove these barriers by leveraging automation, agility, and smart data solutions, enabling us to offer profitable agreements where others couldn’t. This makes outsourcing viable for airlines of any size, ensuring they can maximize ancillary revenues while keeping operations streamlined and cost-efficient.
We take in-flight retail off your plate—handling everything from supply chain logistics and product selection to onboard sales execution and performance optimization. Our Smart Buy-On-Board Model combines in-house expertise with strategic partnerships, ensuring a seamless, revenue-maximizing solution tailored to your airline’s unique needs. By eliminating complexity, and inefficiencies, we transform every flight into a retail opportunity—so you can stay focused on flying while we drive your ancillary revenue to new heights.
Access to Hive, our AI-powered in-flight retail platform, depends on the commercial model selected. When we have full accountability for an airline’s retail program, we naturally integrate key Hive elements because this is how we break the barriers that have traditionally made outsourced in-flight retail inaccessible to emerging airlines. For other commercial models, access to Hive is provided through our À La Carte subscription model, allowing airlines to invest only in the elements that elevate their in-flight retail performance. Whether we operate the program together with the airline or the airline runs its onboard retail in-house, Hive delivers data-driven optimization, automation, and smarter decision-making—offering the flexibility to scale and adapt based on each airline’s unique needs.
Hive is currently delivered as an MVP (Minimum Viable Product), with its Data Governance Framework & Architecture Design fully established, ensuring integrity, security, and compliance while enabling seamless data ingestion, transformation, and utilization across airline and external sources. As a self-funded startup, we are building Hive in phases, ensuring airlines can leverage working solutions today while we continue developing the platform. Airlines already benefit from MVP-driven capabilities, including live data processing for solutions like neo-flow for supply chain optimization and neo-load for barset efficiency, receiving structured reports and scheduled outputs with real-time insights—even without direct platform access. While the full interactive front-end is part of our long-term vision, airlines can already tap into AI-powered insights and automation, allowing them to optimize in-flight retail with data-driven strategies. By rolling out Hive in stages, we ensure airlines start benefiting immediately, while continuously expanding its capabilities for a more flexible, scalable, and intelligent retail ecosystem. As we grow, we remain committed to delivering innovation with transparency and trust, ensuring every step of development is built to support long-term airline success.
Airlines looking to optimize their in-flight retail can get in touch with us to discuss their needs and explore how we can add value to their program. With extensive experience across aviation, in-flight retail, crew engagement, and sustainability, we’ve had the privilege of developing innovative strategies that have consistently delivered strong results for some of the world’s most successful onboard programs. Whether it’s maximizing ancillary revenue, streamlining operations, empowering crew, embedding sustainability, or leveraging AI-driven insights, we’re here to craft a tailored approach that aligns with each airline’s unique challenges and ambitions.